What is Hootsuite and what does it Do?
Hootsuite is a “Social Media Management System” or tool which helps social media managers keep track and manage many social network channels. It enables users to monitor and at the same time respond to whatever queries on their social media immediately. You can view your multiple networks such as Facebook, Twitter and Google+. This tool is very helpful because there are a lot of social media platforms and maintaining a digital presence is highly essential to every business.
Five Reasons Why you Need to Use Hootsuite
1. Monitor Multiple Streams in One Place
Among the platforms that Hootsuite is allowing you to manage are:
Twitter
Facebook Pages
LinkedIn Pages
Instagram
WordPress blogs
Vimeo, Tumblr, Evernote, MailChimp, Slideshare (via 3rd party apps)
Many more
Hootsuite allows you to manage multiple accounts of Twitter, Facebook and any other social media platforms. That’s the beauty of Hootsuite because you can add more than one account of any of the platforms.
2. A Team Can Manage Your Social Media Empire Another good thing about this tool is it allows the social media accounts to be accessed by a team, not just one person. There are instances where aside from the social manager, the manager has a team who can also access the different accounts in Hootsuite. Also, it allows the administrator to delegate responses to different team members.
3. Manage Customer Service One of the reasons you want to have a digital presence is to have your customer service in your social media that needs to be managed well. Hootsuite can help you with that, in fact, mobile networks or utility companies maximize the usefulness of the Hootsuite because it allows them to transfer customer messages to a specific team member, which can be managed overall by an administrator.
4. Completely Cross-Platform Hootsuite can be used with different types of computer whether Mac OSX, Windows, Linux as well as mobile platforms. However, in terms of mobile app, the tool has different specific apps for the iPhone, iPad, Android,etc…
5. Analytics Report Are Sent Through Email Hootsuite provides you with weekly analytics through email. It shows data and graphs about these classifications:
Number of clicks per day
Geographical information on the people clicking through
Top referrers
Most popular links
And, the analytics it gives you is all for free.
Hootsuite allows users to post updates conveniently to multiple accounts on certain platforms. The scheduling features are incredibly useful too, it saves time, and it allows users to post to multiple networks at once.
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